Overview
Our approach is going to be genuinely historic… or at least really, really funny.
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Deadpan Media
A new solution bridging entertainment and marketing
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Who We Are
The people behind the pitch
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Turning a Movie into a Theatrical Event
Creating a cultural moment
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Marketing Movies to Modern Audiences
How Coyote vs ACME breaks through the noise
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Influencer + Clipping + PR Stunts
The 3 pillar approach that leads to ticket sales
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Deadpan Media
We exist at the intersection of entertainment, comedy, and strategy — and we know how to make all three play nice together.
Entertainment DNA
Deep roots in production give us a deep knowledge of the realities of film production and marketing.
Branded Content Edge
We build campaigns that are socially native and speak to today's audience.
Disruptive by Design
High quality, culturally fluent campaigns that cut through; because safe is the riskiest approach.
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Who We Are
Tony Burke
Award-Winning Social Media & Creative Strategist
- #1 Super Bowl Ad 2025 (Totino's)
- Shorty Award — Best Instagram Presence (Totino's)
- DigiDay's Best Influencer Campaign (General Mills)
- Best Halloween Campaign 2025 (Gusher's)
Judah Miller
Recent Projects: Co-created and served as Executive Producer and Showrunner on Peacock’s BUPKIS.
Upcoming Projects: Co-writing Netflix’s THE LAST PEACOCK and sold a comedy series set in the world of tennis to FX.
Previous Work: Executive Producer on HBO Max’s CLONE HIGH, Executive Producer of the feature film THE KING OF STATEN ISLAND, and Showrunner and Executive Producer on HBO’s CRASHING.
Alex Panagos
Comedy Manager & Producer
Executive Producer — Pete Davidson Presents: The Best Friends and Pete Davidson: Turbo Fonzarelli.
Producer — Bupkis.
Bridges comedy, branded content, and culture-driven talent partnerships with a commercially sharp point of view.
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But There Are Bright Spots
Two films recently cracked the code — not with bigger budgets, but with smarter cultural fluency.
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Why Did These Work?
Organic First, Amplified Second
Both Minions and Minecraft tapped into existing community energy — then gave audiences a clear, copyable Call to Action. The studio's job was to let the internet do what the internet does best.
The Internet Did the Selling
A single Bill Hirst suit moment became a global trend. A Chicken Jockey easter egg became a packed auditorium. Culture moves faster than media buys.
Coyote VS ACME Has the Story
The film's rocky road to release is already a cultural moment. Leaning into that narrative — with the right voice and the modern executions — is the blueprint for major box office attendance.
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Campaign Concept
Signs Save the Movies
Coyote never speaks. He holds up signs. That's not just a character quirk — it's a ready-made protest aesthetic that maps perfectly onto the cultural moment.
Historical Character Truth
Signs are Coyote's voice. We're not inventing anything — we're amplifying what's already canon.
Symbol of Protest
Signs are universally understood as a call to action. Perfect for a film that earned its release the hard way.
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Influencer Strategy
I'm Saving Movies
Coyote VS ACME becomes the symbol of the theatrical comeback — and the influencer program is the engine that drives people to the box office.
Sign-Based Content
Widespread influencer activation rooted in handmade sign communication — unmistakably Coyote, instantly shareable.
Direct-to-Ticket Links
Every post includes a BUY NOW link for movie tickets. Virality with a conversion layer built in.
Looney Tunes Audio
Utilize iconic sounds and music assets to create immediate brand recognition across video content.
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PR Stunt
Paid Protestors Welcome
Deploy fake protest squads to movie theaters across the U.S. — signs, chants, the whole bit. And here's a twist: only Pro-ACME protestors show up.
The joke is the strategy. And the strategy is the joke.
"I Stand With ACME"
Signage inspired by real protest culture — immediately recognizable, deeply shareable, and just absurd enough to go viral.
Lean Into the Conspiracy
By fielding only Pro-ACME protestors, we deliberately invite "paid protestor" allegations — turning internet cynicism into earned media gold. Let them talk.
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Content Strategy
Clipping: The Discovery Engine
Short, punchy cuts from longer content — used by influencers, streamers, and podcasters to hook audiences and drive them to the full thing. This is how people find TV and movies.
Clip Farming
Deploy a clip farming army to pull the best Coyote VS ACME moments — chaotic, funny, absurd — and package them as native short-form content across TikTok, Reels, and Shorts.
Meme-First Formats
Turn key scenes into relatable meme templates — the kind that get saved, reposted, and quoted.
Studios haven't leaned in yet — which means Coyote VS ACME can be an early adopter.
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Experiential Activation
The Optical Illusion Installation
Lean into the love people already have for Looney Tunes. Create a large-scale Coyote & Road Runner optical illusion that stops people in their tracks — and begs to be shared.
Built to Break the Feed
Design the illusion so it only works on camera — meaning people have to film it to believe it.
Shareable by Default
Every interaction becomes a post. Every post is free reach. Every share drives awareness of the film.
Pop-Up in High-Traffic Zones
Deploy in a high foot traffic area to create cultural conversation
The illusion is the ad. No media buy required — just a moment worth sharing.
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